Tuesday, 27 May 2014

Fashion Trends -Summer 2014

Summers have finally arrived and with the temperature nudging over 30 degrees in most parts of the country and the heat becoming unbearable most of us will be hitting the stores to look for something breezy, gorgeous and equally trendy!

Ask yourself whether you are stuck in a fashion rut? If you have set your mode on auto-pilot and head out to the same stores again and again then we suggest that you snap out of it this season because summer 2014 is all about bringing a change and keeping it classy no matter what. Here is a sneak peek of the top 4 fashion trends this year.

H for Higher Hemlines!

Yes , shirts with a higher hemline are back in vogue this season. Not only that but the front-low and back-high hemlines will surely bring you to a halt! While the latter half of 2013 experimented with short hemlines , the designers have made a transition this year and higher hemlines are back for good.They a stunner while they are known to bring grace and elegance to your personality.

Trend Report and Bead Up are two one of a kind shirts that are designed to set you apart from the crowd, and we predict that choosing between the two will be a task. Former is a funky and feminine combination whereas the latter is a classy black and white dress with a net hemline to die for! Make a pick or grab both of them to spring in style this season.

Pop of Poppy Prints

With the summers finally setting in , we can see an outburst of blooms everywhere from the gardens and sidewalks to our wardrobes! Yes the fashion of botanical prints and flora is a big in and they are leaving a stamp everywhere.Be it an embroidered motif or a simple print , florals are here to stay.

 The green fingered designers have cultivated a floral-strewn trend this time and tried to capture the beauty of the season in breathtaking colors that will quickly become the star of your closet.

Check out Pride and Bloom and The Greenhouse Effect from our summer collection 2014 that will put you on the peak of glamour and charisma in no time.

Sleeker Silhouettes

Sleeker silhouettes mark a new dawn of femininity. When talking about the silhouettes this summer, it turned out that the designers are a big fan of sleeker than flowy this season. Yes the dresses that we have are ready-to-wear and ready-to-impress!

Daaman gets a thumbs up for creating a range of ravishing garments in a variety of neon and soft colors. Citrus Splash and Sheer Elegance are two masterpieces from Summer collection 2014 that amps the stylish you.


Metallics are back and the season calls for a lustrous shine, be it night or day. Gone are the days when adding a metallic or a heavily embellished clutch was enough , this season we suggest your audience to put on their shades because looks with reflective touches are what's in. We suggest that you pair them up with simple hairstyles and natural makeup .

Check out Daaman's version of metallic mania with Why Knot, a beautiful shirt with long sleeves that will take your breath away. The irresistible mint green fabric with a metallic sheen will stun everyone around you. We suggest you pair the garment with a pair of your favorite capri pants to show your classy side.

Let us know what you think .